Archive for January, 2010

LinkedIn Group Networking Event a Success…

Friday, January 29th, 2010

This past Wednesday, January 27th, almost 300 people attended a networking event at Emmett’s Ale House in Downers Grove. Networking events are nothing new, but this event was a bit more unique because many of the attendees were members of a LinkedIn.com group called Linked Local West Suburban CHICAGO. Mike Boehler, the group’s founder, wanted to make sure that its members had an opportunity to get out of the cyberworld and into the real world to meet face to face and strengthen relationships. The event was advertised almost exclusively on LinkedIn, Twitter, and Facebook, proving once again that social media marketing is a powerful tool.

Increase Your Visibility on LinkedIn

Saturday, January 16th, 2010

Many people have been building relationships and increasing their visibility on LinkedIn for a long time. Many of you are still resistant, however. I was resistant for a while as well, but I have found that LinkedIn has become invaluable to our overall marketing efforts at Mandatek. Listed below are some helpful hints- none of them are earth-shattering, but if you haven’t quite jumped in yet, these will help you get you moving to get your name and company in front of others.

  1. Don’t pass up the chance to connect with people you don’t know. Some people will argue with me on this, and in fact, LinkedIn tells you to “connect with those you know and know well”. While I haven’t spoken with LinkedIn’s founders, I am guessing that they wanted to make sure that their social network didn’t become the next MySpace or even Facebook, where people collect “friends” like spare change. However, I view LinkedIn as a virtual networking space. When I go to a physical networking event, I try not to spend time with the people I already know and know well; rather, I try to meet people because I am looking for new clients, new partners, or new referrals for other people. If I only stick with the people I know well, how am I going to accomplish the goal of finding new clients, new partners, or new referrals? I have heard people say, “Oh, those people who have a lot of connections on LinkedIn are just trying to sell something.” Well…yeah.
  2. Along with the above, if someone you don’t know asks to connect with you, don’t automatically say “I don’t know this person” (and I would argue that you NEVER say “I don’t know this person”, also called “IDK”, because you will negatively impact the membership of the person who has asked you to connect). Instead, check out the person and see if he or she is someone from whom you could possibly gain something, or whom you could possibly help. You can get great information from people you don’t know, such as upcoming events, blog posts and articles, and the latest trends in your field or your clients’ fields. Also, whenever you update something on your profile, your connections get notified, so your name and whatever you’re doing will get in front of all of those people. If you don’t know someone, and you decide that you don’t ever want to connect with this person, then just archive the request and move on. Remember that you can also remove someone from your network, so if you agree to connect with someone who becomes annoying, you have an “out”.
  3. Join groups, and become active in those groups. There are thousands of groups based on thousands of interests, so there truly is something for almost anyone. If you sell insurance for collector cars, for example, you can find 30 groups right now that were started by classic car enthusiasts. You want to find groups that are active and have at least 100 members, generally speaking, and then you should start discussions, take part in discussions, and get to know some of the people. The idea is to increase your visibility. Don’t do the hard sell thing- that doesn’t go over well in social media- but you can position yourself as an expert in your field and offer advice, add links to helpful articles, and even praise other people.
  4. Take advantage of all of the applications available. You can connect a host of useful applications to your profile, including my favorites which are your blog, your Twitter account, and an event calendar. Don’t have a blog, a Twitter account, and don’t go to events? Now is the time to start. And by the way, there are many webinars listed on LinkedIn that will help you learn more about blogs, Twitter and events. Like I said, there is something for everyone.
  5. Flesh out your profile. This includes uploading a picture, please, and giving details about what you do and who you are. A profile should be a living, breathing animal- you change, your experiences change, so should your profile. Profiles are easy to update and there is a wealth of information about LinkedIn profile-building available. Social media is all about building relationships and increasing your visibility. Giving your profile “life” will help you accomplish those goals.

Michele Rempel, Mandatek

Network to Increase Your Visibility

Wednesday, January 6th, 2010

At Mandatek, we don’t advertise every networking event that comes our way, obviously, but the one described below should prove to be a great way to find connections and form partnerships. If you’re in the Chicagoland area, please consider joining us.

Click this link to get more information and RSVP for the event: http://tiny.cc/PsqQo

Here are the general details:

Wednesday, January 27th, 5-8pm, Emmett’s Ale House, Downers Grove, IL

I hope everyone had a healthy and prosperous holiday season. I would like to extend an invitation to our next business and social networking event on Wednesday, January 27th.

Let’s start out 2010 getting involved. This is a great way to get started.

Bring plenty of business cards.

Look forward to meeting and networking with you.

-Mike Boehler

How CLEAR Wi-MAX is different from Wi-Fi

Monday, January 4th, 2010

Mandatek became a CLEAR WiMAX dealer in November 2009. Why? Because it’s awesome. But don’t take our word for it- read on for some more “techy” information about CLEAR to satisfy those who have specific questions about why it’s awesome.

CLEAR 4G WiMAX is next-generation mobile internet from Clearwire that works as fast around town as it does at home. Because CLEAR covers a wide area, you don’t have to find a hotspot—the hotspot goes with you, anywhere CLEAR has coverage. WiMAX stands for Worldwide Interoperability for Microwave Access. It is a telecommunications technology providing wireless data over long distances in a variety of ways, from point-to-point links to full mobile cellular type access. It is based on the WirelessMAN (IEEE 802.16) standard. WiMAX is a highly scalable, long-range system, covering many kilometers using licensed spectrum to deliver a point-to-point connection to the Internet from an ISP to an end user. WiMAX can be used to provide a wireless alternative to cable and DSL for broadband access, and to provide high-speed data and telecommunications services. WiMAX can also be used to connect many Wi-Fi hotspots with each other and also to other parts of the Internet.

When using a WiMAX device with directional antennas, speeds of 10 Mbit/s at 10 km distance is possible, while for WiMAX devices with omni-directional antennas only 10 Mbit/s over 2 km is possible. There is no uniform global licensed spectrum for WiMAX, although their licensed spectrum profiles are being used generally – 2.3 GHz, 2.5 GHz and 3.5 GHz. With WiMAX enabled handsets and laptops coming into the market, people could connect to the fast broadband internet from anywhere, without having to depend on the slow rate mobile network data transfer. CLEAR mobile internet is 4 times faster than 3G. So do the same things on the go, at speeds as fast as at home: Watch live sports on a train, email a huge presentation from the park, let your kids play online games while you get your hair cut, call friends and colleagues and watch real-time TV from the top of a forest hill station many kilometers away from the access point, all without compromising on quality, speed or screen size!

Today’s mobile networks were mostly designed for making phone calls (using 3G or Third Generation technology). However, the CLEAR 4G WiMAX network is being built with the internet in mind (using 4G technology). What does that mean? That means service that goes beyond today’s 2G, 3G and even Wi-Fi hotspots. Expect a better online experience for email, videos or music downloads and whatever you need to get done on the web.

More Comparisons

Simply put, if WiMAX provides services analogous to a cellphone, Wi-Fi is more analogous to a cordless phone. Wi-Fi is a shorter range system, typically hundreds of meters, typically used by an end user to access their own network. Wi-Fi is low cost and is generally used to provide Internet access within a single room or building. For example, many coffee shops, hotels, railway stations and bus stations contain Wi-Fi access points providing access to the Internet for customers. WiMAX allows you to roam anywhere there is service, which means you can access the Internet from anywhere in the Chicagoland area.

For more info, call Michele at 630-480-0531.